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Open Now at 79 Gertrude St Fitzroy

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“Good ends, as I have frequently to point out, can be achieved only by the employment of appropriate means. The end cannot justify the means, for the simple and obvious reason that the means employed determine the nature of the ends produced.”
— Aldous Huxley (1937)
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The Venue

Ends & Means is a new cocktail bar project by Josh Hunt, Marc Frew, Ryan White & Mitchell White.

We aim to deliver a world-class drinking experience featuring hand-crafted cocktails, carefully curated wines and a rotating selection of independent, locally-produced craft beers, all while attempting to reduce our own environmental impact through low-waste, sustainable business practices.

The space was entirely designed and built by the creators; with a view to paying homage to the city it was born in (Melbourne, Australia) and the rich history of the building, which has stood since the 1850s and at one point was home to the Aboriginal Public Housing Board of Victoria.

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(03) 9048 0514



Wed 5pm–11pm
Thu-Sat 5pm–1am
Sun 5pm–11pm


79 Gertrude St
Victoria, 3065